With the spread of COVID-19 (Coronavirus Disease), clubs of all kinds are being faced with the challenge of safely engaging their members and providing value beyond the facility. For many health and wellness facilities, state governments have already mandated their closures. Although every club’s situation is different, there are some key tools to consider in order to thrive while leading your club community through this time period. Let’s take a quick look at some of the main talking points from our COVID-19 webinar.
Member engagement and reliable communication methods have never been more important. Your members need to know how your club is approaching COVID-19, and your club needs members to continue their memberships. SMS Messaging is an effective way to get critical information to your community and keep them engaged. Experts say cell phone dependency has grown by 20% in the last two years, and the average person checks their phone 96 times a day or every ten minutes. Moreover, text messages have a 98% open rate, and most messages are read within three minutes. These facts make SMS messaging a great way to keep your members informed while our indsutry navigates COVID-19.
Fitness apps like SugarWOD for at-home workouts, workout tracking and community engagement can make a huge difference for clubs. SugarWOD offers workout tracking that drives community engagement and allows you to sign up for at-home workouts from SugarWOD partners such as NCFIT. Provide your club members, especially the group fitness circles, with the opportunity to explore new programming while they are outside of your facility. Apps like SugarWOD are fun, engaging and effective ways to extend your community beyond the club walls.
We are here to help club leaders navigate this uncertain time period. Please let us know if you have any questions and stay tuned for our rapid recovery resources launching soon.
CSI Spectrum and Club Automation recently co-hosted a COVID-19 planning webinar for health and wellness leaders. Join Club Automation’s Co-founder, Jeff VanDixhorn, and the Medical Fitness Association’s President, Bob Boone, as we discuss ways to get accurate information quickly, track trends to mobilize quick response and share steps to promote community engagement in the rapidly-changing landscape.