Human resource experts estimate the cost associated with replacing an employee is six to nine months of that employee’s salary. That is just one of the many reasons why staff retention for clubs is massively important, especially among your personal training staff. Personal training drives significant profits, so make sure you are keeping your best trainers. Let’s look at some ways you can accomplish that.
1. Give Them a Great Start
Employee success and longevity depends on new hires having a great onboarding experience. In other words, don’t assume that because your new trainer has worked in another club they don’t need training at your club. Instead, take the time to train and onboard them thoroughly.
Beyond the rules and requirements outlined in your staff manual, be clear on your standards and expectations for professionalism and confidentiality. Also, share any unwritten club norms and club practices that protect your trainers from sexual harassment or harassment claims against them. Finally, as you’ve probably heard from your HR team, always document the conversations you have about expectations. That way, you can refer back to your notes if an issue arises.
2. Communicate Regularly
In the beginning, it’s a good idea to do daily check-ins with your new trainers. Once you know they are feeling comfortable and able to do the job, schedule formal meetings every couple of weeks. In these meetings, review and discuss your trainer’s sales and performance data. Also, take the time to answer questions, coach, encourage and re-train as needed.
3. Support Continued Education and Professional Development
Continuing education is essential for growth and the expansion of knowledge and skills. To support your trainers and remain competitive, consider reimbursing your team for additional specialty certifications and CECs sponsored by recognized organizations.
Alternatively, help your trainers attend annual conferences by providing a stipend or reimbursement for travel, lodging and their registration. If this sounds like an added expense your club can’t afford, remember how costly it is to replace an employee.
4. Solicit and Use Feedback
Too often, employers wait for exit interviews to discover employee pain points and areas of dissatisfaction. By then, it’s too late to fix their problems. Instead, regularly solicit feedback, even if it’s anonymous. With feedback, you can correct any issues and keep your trainers happy and productive. Or even better, use weekly or biweekly culture surveys to keep an eye on your team’s morale.
Ensuring your personal trainers are happy and growing is the best way to retain them, and staff retention is critical to club success.
Have questions about how you can improve your staff’s experience through health club management software?
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